Identify meaningful needs
We begin with durable changes in how people live, move and use their homes.
2VC Inc. · Montréal, Canada
Building better ways to live at home.
Theraplus develops focused Canadian brands for mobility, adaptable living and the changing needs of home.
The opportunity
The way people live is changing. The products around them should change with them.
Our portfolio
Two focused responses to evolving life at home.
Each brand owns a distinct need, audience and path to market.
How Theraplus builds
Focused thinking.
Measured growth.
Build distinct brands
We create clear propositions, thoughtful products and customer experiences around each need.
Validate before scaling
We test deliberately, measure what matters and expand when evidence supports the next step.
Partnerships
Build the next opportunity with us.
Our Platform
Built around needs that endure.
Theraplus builds focused brands around long-term changes in mobility, home life and customer expectations.
Our thesis
Homes, families and mobility needs evolve. We build brands that respond through purposeful products, clear positioning and considered customer experiences.
People want greater support while maintaining identity, agency and independence at home.
Function must live comfortably alongside contemporary residential design.
Furniture and experiences should respond to changing spaces, routines and life stages.
Education, assisted selection and service reduce friction in high-consideration categories.
Operating discipline
Evidence before expansion.
Our platform combines brand strategy, commercial execution and structured learning. Stage movement is earned by evidence, not the calendar.
Learn→Validate→Amplify→Concentrate→Scale
Brand and category strategy
Product development
Sourcing and quality coordination
Digital commerce and assisted sales
Logistics and ownership experience
Data-led market validation
Distinct brands.
One disciplined platform.
View our brandsOur Brands
Distinct brands. A shared understanding of home.
Nurturelift and Carissima serve different customer needs while sharing a commitment to purposeful design and thoughtful growth.
Mobility · Independence · Dignity
Nurturelift
Mobility support designed to feel at home.
- Core need
- Everyday mobility and independence
- Promise
- Support without surrendering dignity or home
- Primary paths
- DTC · Mobility · Healthcare · Senior living
- Character
- Reassuring · Respectful · Contemporary
Adaptability · Design · Real life
Carissima
Furniture designed to adapt with life.
- Core need
- Adaptable residential living
- Promise
- Beautiful furniture that changes with the way people live
- Primary paths
- DTC · Design · Trade · Retail
- Character
- Refined · Visual · Adaptable
Portfolio logic
Nurturelift addresses how support belongs in the home. Carissima addresses how furniture adapts as life changes. Theraplus supplies the strategy and operating discipline that help both grow.
Partner With Us
Focused relationships. Shared opportunity.
We work with organizations that can strengthen how our brands reach, serve and support customers.
Mobility and care channels
- Mobility retailers and dealers
- Senior-living operators
- Healthcare and accessibility partners
- Institutional opportunities
Furniture and design channels
- Furniture retailers
- Interior designers
- Developers and staging partners
- Commercial and volume projects
Strategic relationships
- Distribution
- Product development
- Supply chain
- Investment and growth partnerships
Partnership inquiry
Tell us where the fit begins.
Share a few details and the right member of our team will review the opportunity.
Prototype form — connect to the approved CRM or email workflow before launch.
Company
A Montréal-based platform for focused Canadian brands.
Theraplus is the operating identity of 2VC Inc. We develop and grow brands shaped by evolving needs at home.
Corporate identity
2VC Inc.
operating as Theraplus
One company platform. Two distinct consumer brands. A shared commitment to purposeful products, clear decisions and long-term value.
What guides us
Montréal · Québec · Canada
Let’s start with the right conversation.
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